Organizations can find new opportunities that resonate in the marketplace by becoming Tuned In. In reading this book by Stull, Myers & Scott, the authors urge companies to talk to potential customers to understand and respond to problems that buyers are then willing to pay money to have solved. Potential customers equal new customers but first you have to identify what the needs are for which you can provide a product or service. If you have something that people want, you won’t have to convince them to buy it.
This quick-read book outlines six simple steps for business leaders to follow to help companies develop great products or services that people will want to buy to make their lives better. Step One is: Find Unresolved Problems. What are the everyday issues or biggest challenges that people face? The next big breakthrough just might address it. Stretch your imagination and post your comments.