Tag Archives: COVID-19

Rethinking Marketing Assumptions to Create New Markets

I recently discovered a book by co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France, W. Chan Kim and Renée Mauborgne. Kim and Mauborgne were named the #1 Management Thinkers in the World in 2019. Blue Ocean Shift: … Continue reading

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A Reinvention Success Story

During the last year, the COVID-19 pandemic gave rise to the need to reinvent the ways in which we do business and, in many cases, the very nature of our products and services. In the months ahead, we’ll hear many … Continue reading

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The Flow System Offers Insights into Doing Business Better during COVID-19

A central theme of the newest book on my reading list is the need to listen to, and learn from, the customer. Its customer-centric message is particularly meaningful as applied to the challenges brought to us by COVID-19. Our business … Continue reading

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Praising Broad Adoption of Proper Dental Hygiene Habits

It’s exciting to learn that nearly 86% of Americans believe maintaining good oral health is essential to protecting overall health throughout the pandemic. Northeast Delta Dental is a proud member company of The Delta Dental Plans Association. Naturally, we continue … Continue reading

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Life as a CEO during COVID-19

I often think about what habits will continue as part of the new norm when COVID-19 is no longer a threat. For the last several months, I’ve exercised three ways regularly. I work out at a gym in the morning … Continue reading

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