Tag Archives: Blue Ocean Shift

Rethinking Marketing Assumptions to Create New Markets

I recently discovered a book by co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France, W. Chan Kim and RenĂ©e Mauborgne. Kim and Mauborgne were named the #1 Management Thinkers in the World in 2019. Blue Ocean Shift: … Continue reading

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