Ken Auletta’s Googled, The End of the World as We Know It, is over 335 pages, but worth the read, because the author succeeds in two respects — 1) he not only profiles the principles of a successful and transforming company (Google), with inside insights on culture and leadership but 2) Auletta also gets into Google’s dramatic impact on the media in general, and where media is heading.
The other book I was reading simultaneously to Googled is Malcolm Gladwell’s What the Dog Saw, a collection of Gladwell’s most interesting pieces from The New Yorker. You will read about inventors, entrepreneurs, ultimate sales people; discussions about plagiarism, profiling, and the talent myth. A really cool collection of essays, on a variety of topics. You can skip around if you wish; great for a Sunday afternoon.
If you’ve read one or both of these books, what do you think?
