I’m finishing up two helpful books, one on social technologies called, Groundswell (authors are Li and Bernoff), and the second is How The Mighty Fall And Why Some Companies Never Give In, the latest book by Jim Collins. The latter is a really good book on lessons learned. At Northeast Delta Dental, we are pursuing a social networking strategy because dental benefits may be shifting from group (employer) based to retail, and we need to understand how social technologies can work for us. If you have any ideas, I look forward to your feedback.
