As I grapple with how social media – Facebook, Twitter, YouTube, etc – is affecting how people do business, I’m keenly aware that leadership norms are changing and I must transform my skills to leverage the energy of employees to propel Northeast Delta Dental forward. Author Charlene Li says leaders must let go to gain more, and that giving up control is inevitable. NEDD has always managed via an open-door policy, embracing communication and trust to create a flat organization, but we can further tap into our valuable resources – employees and customers – by being completely open, authentic and transparent. The marketplace is demanding and enforcing a new openness. Reading this book will help anyone in business understand what it means to be open, the risks involved, how to do it strategically and how to try to manage it. I remain inspired to meet this challenge so that Northeast Delta Dental may continue to thrive and fulfill our core mission to promote good dental health for the citizens of our tri-states.
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